Yansa Labs was a project I really enjoyed working on. It really pushed me creatively & made me step out of my typical design ‘box’.
Yansa is a Native American word for buffalo that and so my client really wanted to incorporate a buffalo into the logo. In each project, I ask my clients for 5-10 adjectives that describe their business which I use to align myself to while I design & the words for this project were : innovative, solid, cutting-edge, intuitive, reliable & enabling. My client desired a design that would be easy to recognize at any size, solid colors that can be incorporated easily into a website or branding, and can stand out easily in a slide of other logos.
I was really happy with the final design of this project! I believe the more geometric approach worked fabulously & my client was very happy with it as well!
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