Redemption’s Story is a women’s ministry whose founder, Lauren, came to me for design solutions for her ministry’s brand identity. Her heart is to capture and reveal to each woman her beauty and strength and leave her empowered and bold so that she will share her life with the world around her! I felt so honored to work with Lauren to create design that communicated her heart, vision and her story to her audience.
In the initial questionnaire regarding her vision and motivation behind Redemptions Story, Lauren said, “I want to help other women see who they are in Christ, recognize that they hold worth and value that is unique and one of a kind and then I want to see them empowered to share from the overflow of this knowledge with those around them. I want to live to make sure women KNOW without a shadow of doubt that they matter and that they are needed and that their past pain and struggles don’t disqualify them but in fact make them qualified to speak out and pull other women from darkness.”
I was more than thrilled to bring her heart and passion to life through design.
A few of her branding “inspiration words” were: Refreshing, Inspiring, Impactful, Welcoming, Practical, Encouraging and Empowering.
After creating the project mood board, it was time to take all of our conversations, her passion, her vision and inspiration and blend it all together to create a story in the form of a logo. I spent about 2 weeks designing and creating concepts that were infused with her vision and still iconic to her audience. The theme that I couldn’t get out of my head was ‘breaking out’. I ended up using a woman breaking out of a geometric shape to signify her breaking through constraint into freedom. The color palette we both decided on is vibrant, colorful and, I believe, captures the essence of her passion and inspiration.
Overall we were both thrilled with the logo final design and branding! I am so honored to have had a part in designing for Redemptions Story and cannot wait to see Lauren absolutely flourish in building her ministry!
You can visit her ministry and read more of her passion and heart HERE.
ARE YOU IN NEED OF CUSTOMIZED BRANDING? SEND ME A MESSAGE HERE: