Little Lyric was such a fun project to be a part of!
Little Lyric is a baby boutique currently specializing in baby headbands. The owner, Andessa, was in need of a logo and branding for her newly launched business!
As a new mommy, she found that there was a lack in options of colors and patterns of headbands for her baby girl and wanted to just try making them herself! This led to her launching Little Lyric as a way to offer quality and attractive baby accessories to other mommies.
She has a vision for her business to grow into a company with employees, she wants to start to offer more items for little ones and have her products sold in big-name stores!
A few of her branding “inspiration words” were: Quality, Comfort, Cute, Fashionable, Reputable
After creating her branding mood board, it was time to take all my notes from our conversations, her love for what she does, her vision and inspiration and blend it all together to create a logo that really told the story of who she was and what her business is all about! As I was designing, I wanted to keep more of a raw brush lettered look but also tie in a more dainty feeling as well. When I presented the select concepts to Andessa to choose from, she actually chose my favorite concept to move forward with (yay!). What I was very happy with, though was the submark I got to design! Since she is initially focussing on headbands, I wanted to use the bow but also incorporate the double ‘L’s of her business name! I feel that this submark is timeless and iconic and can be used throughout the entirety of her business.
The color scheme used is mainly the mustard yellow and dusty blue- I wanted to keep the softness and allow for gender neutral product options for the future of her business!
All in all, both Andessa and myself were very happy with the final design of Little Lyric’s branding and I wish her all the best in her exciting new endeavor as a business owner!
To view her online shop, click HERE.
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